Social Media Marketing
Everyone is talking about social media marketing because the numbers are staggering. Tens of millions of people visiting social media sites and telling their friends about goods and services. So how can you use social media marketing to tap into this captive audience? Depending on the business you are in social media marketing can be a powerful way to attract new customers and engage the ones you already have. But there are also pitfalls to look out for as you can spend a lot of time and money chasing customers that may not be your audience. DigitalTrails Marketing has experience with social media marketing that can help you sort through what will work best for your business and your budget.
Search Engine Optimization – The one thing that social media marketing can do for you without breaking the bank is help with your search engine marketing efforts. There are a variety of techniques that can be used with no cost to help with your rankings with the search engines.
Existing Customer Engagement – Using social media to engage with your existing customers can be a very powerful way to retain customers and increase sales. Special offers, promotions and regular communications can keep your customers informed and incent them to bring referrals to your business.
Social Media Advertising – As the social media sites gain popularity they turn to advertising to create a revenue stream for their businesses. The access to their audience is appealing but where and how you advertise can mean the difference between success and failure.
Whether you are a B2B or B2C DigitalTrails Marketing can help you get a social media marketing campaign off the ground.
