Search Engine Marketing
Search Engine Optimization
Pay Per Click Advertising

Pay Per Click Advertising

Getting to the top of the search engines for your search terms can be very difficult depending on the competitiveness of those search terms. But you can get to the top of those same search terms using pay per click advertising (PPC). Many people do not even realize that the top results in Google are actually advertisements purchased by companies like yours. It is called pay per click advertising because you only pay if someone clicks on your ad. The cost of that click varies depending on the competitiveness of the search term.

It used to be you could simply out bid other companies to get to the top of the search pile using pay per click advertising but it has become much more complicated than that as the search engines have changed the way they rank the ads. And because of the success and relative ease of getting to the top of the searches, compared to using search engine optimization techniques on your web site, the cost of PPC advertising can be prohibitive. If you are not careful you will not realize the ROI you are looking for.

DigitalTrails Marketing has been managing PPC ad campaigns for clients large and small for years and understands how to get the most out of your advertising budget. Our experience enables us to take advantage of various techniques to find the variables of the campaign that will produce the results you are looking for. We will work with you to establish an achievable cost of acquisition and optimize your campaign to perform with that goal in mind.

When we manage your pay per click advertising campaign we will find the ads that give you the targeted traffic you want at the price you can afford. And our management fee is a flat monthly fee regardless of how much budget you spend unlike many internet marketing companies that charge a percentage of the monthly spend of your campaign.

So whether you are looking to launch a new campaign, optimize an existing campaign, run a national or New Jersey Pay Per Click Advertising campaign we have the experience and expertise that can make sure you are realizing the ROI on your investment. Contact us today to get a free estimate to manage your PPC campaign.