Search Engine Marketing
Search Engine Optimization
Pay Per Click Advertising

Search Engine Marketing

You might have the best looking web site in the world but if people can’t find it then it will never do what you want it to do. You need traffic. And the best way to generate traffic to your web site is through Search Engine Marketing. Why? Because when you are looking for something on the internet what do you do? You go to a search engine like Google and put some words in the search bar and begin a search. The results come up and you start clicking on links to see if the web site that was returned with your search has what you were looking for. This is how people will find you and without Search Engine Marketing it is doubtful that your web site will come up in the top of the searches. Usually no matter what you are searching for you will get tens of thousands, hundreds of thousands or hundreds of millions results returned. And unless your web site comes up in the top 10 results, the first page, you will likely never be found. So how do you get to the top of the search results? Search Engine Marketing is comprised of two main techniques, search engine optimization and pay per click advertising.

Search Engine Optimization - Search Engine Optimization, or SEO as it is referred to, is the process by which your web site is programmed in such a manner that the main search engines can read its contents and rank you based on its relevancy to the search keywords that are entered by someone looking for you. A combination of programming on the page, content on the page and its importance as gauged by incoming links will determine how Google and other search engines judge your web site. Our team can help in all areas of search engine optimization to help move you up in the search results so your customers can find you.

Pay Per Click Advertising - Pay Per Click Advertising, or PPC as it is referred to, is a way to get to the top of the search results immediately by buying advertising from the search engines to place you in the top results. If someone clicks on your ad you pay the search engine a fee based on the competitiveness of the search keyword term and your placement in the results. Pay per click advertising can be very effective but also very costly. Finding the most effective search terms that provide the best cost per acquisition is a process that we can manage for you to insure you get the best return for your advertising dollars.

Search Engine Marketing is an essential component for anyone trying to promote their web site. Even if you are just trying to attract customers in New Jersey you need to use New Jersey SEO and PPC efforts to get in front of those visitors. Your ability to be found in the millions of web sites and get people to visit your site is the first priority. DigitalTrails Marketing can help you get found on the internet and increase the traffic to your web site in a disciplined and affordable manner.